The American brand Rip Van Wafels, which is conquering America with its low sugar waffles, has plugged into the infrastructure of NXT GROUP in the Netherlands to activate its European presence. In the first phase NXT will offer the company the base to recruit and...
At the end of 2023, Ausnutria Dairy Ingredients BV (ADI) entered a groundbreaking partnership with the NXT Multi-Market Distribution (MMD) platform. This collaboration enables the Dutch leading goat milk company to tap into the Indian market through NXT TRADE’s APAC trading house in Bangalore, India.
Since 2007, NXT TRADE has been a significant player in supplying European bulk goods and ingredients to the Indian industry. With a robust network and extensive reach, NXT TRADE is well-positioned to support ADI in this venture. The partnership focuses on providing ADI with essential Value-Chain solutions, including boots-on-the-ground support, to commercially activate this new market.
NXT’s primary goal is to ensure compliant import procedures and manage all import, sales and distribution transactions for ADI in India. This involves supplying dairy ingredients and protein in bulk to major food processing companies across the country.
The initial phase of the partnership, which began in December 2023, concentrated on navigating the import and regulatory landscape. By April 2024, the NXT team launched a commercial Go-to-Market strategy to implement a local sales approach and gather market feedback on ADI’s value proposition.
“We are excited about the partnership with ADI and the opportunities it presents for expanding our footprint in the Indian market. NXT’s expertise and established network are valuable assets for ADI in this new venture,” said Michael Westenberg, Founder of the NXT Group of Companies BV.
For European and USA ingredient producers looking to access markets in Europe, the Middle East, or Asia-Pacific, NXT’s MMD platform offers a comprehensive Value-Chain Solutions. Interested parties are encouraged to contact Mr. Michael Westenberg or Mr. Susan Kok at NXT’s Head Office in New York or Amsterdam.
New York: +1 (0)718 865 2074
Amsterdam: +31(0)20 237 3000
Stay tuned for more updates as we continue to expand our market presence and bring high-quality dairy ingredients to new regions.