Traditional export models like direct export, agents, or distributor arrangements often fall short in ensuring local compliance, transparency, and control. Recognizing these challenges, the NXT Platform offers a robust regulatory solution tailored to facilitate market entry and growth in India.  
 
Since its inception in the Indian market in 2007, NXT has been acutely aware of the regulatory boundaries that can hinder foreign market activation. Committed to assisting European and US partners in expanding their business into India, NXT provides a comprehensive approach to establishing a value chain that operates under the Brand’s control while leveraging the NXT Platform scalability alongside other Brands and Manufacturers.   
 
Michael Westenberg, NXT’s Founder, stated: “Our mission is to eliminate traditional middlemen like agents and distributors and optimize the value chain for Brands by reducing the cost of intermediaries. Our expertise in the Indian market and our established infrastructure empower brands to build and develop a local presence that ensures compliance and maximizes market potential.”
 
NXT coordinates and implements the Indian BIS (Bureau of Indian Standards) and FSSAI (Food Safety and Standards Authority of India) regulatory processes, providing a streamlined path to market entry. Depending on the product category and the level of support provided by the applying brand or manufacturer, the regulatory registration, vetting, and approval processes can take between 3 and 36 months.
  
For brands and manufacturers committed to expanding into the Indian market and seeking a reliable partner to navigate regulatory complexities, NXT offers a proven and scalable platform. For more information on applying to Indian BIS and FSSAI processes through the NXT platform, please contact our offices in Amsterdam or New York.  

Contact:  
NXT GROUP  

New York: +1 (0)718 865 2074   
Amsterdam: +31(0)20 237 3000 
Email: s.kok@nxt-group.com

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Brands already using Amazon as a sales channel can now approach these NXT eCOM hubs to expand their Fulfillment by Merchant (FBM), Fulfillment by Amazon (FBA), and Vendor Distribution operations and reach, and optionally outsource their complete seller account management across 13 Amazon marketplaces to the NXT eCOM team. 
 
Michael Westenberg, NXT’s Founder, commented on this significant milestone: “Our mission to eliminate traditional middlemen like agents and distributors and optimize the value chain of Brands by reducing the cost of intermediaries drives the growth and development of the NXT Multi-Market Distribution Platform. Our NXT eCOM team’s initiative to become an official Amazon Service Partner Network (SPN) member supports this mission. Today, we can confidently say that no brand needs a local middleman to become active on Amazon outside the USA or Europe – the NXT platform enables the global supply and distribution to and over Amazon for any brand with international growth ambitions.”
 
For more information on utilizing NXT eCOM as an Amazon Service Provider, please contact our offices in New York or Amsterdam. 
 
NXT Head Offices
New York: +1 (0)718 865 2074   
Amsterdam: +31(0)20 237 3000 
Email: s.kok@nxt-group.com
 
About Amazon SPN  
Amazon Service Provider Network (SPN) is a curated network of third-party service providers that Amazon has vetted and authorized to support sellers and vendors on its marketplace. The SPN offers a comprehensive range of services designed to help businesses streamline their operations, enhance their presence, and maximize their sales on Amazon.   

About NXT eCOM 
NXT eCOM is a specialized platform of the NXT GROUP, focused on the import, sales, and distribution of consumer goods across more than 30 markets. With a network of 65+ channel partners, NXT eCOM offers brands unparalleled access to global distribution channels and now, enhanced integration with Amazon’s infrastructure worldwide.  

About NXT GROUP  
NXT GROUP is a leading Multi Market Distribution Platform offering comprehensive sourcing, procurement, sales and distribution solutions. With a presence in over 30 markets, NXT supports brands and manufacturers in scaling their operations globally.  

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The NXT Platform serves as FKO’s primary sourcing and procurement hub in India, providing a comprehensive solution that enhances efficiency and scalability. Beyond sourcing, FKO had the opportunity to leverage the NXT Platform to distribute its products in key commercial destinations across Europe and North America, significantly expanding its market reach.  
 
Victor Eveleens, NXT’s Director of Market Operations for Turkey, the Middle East, India, and the APAC region, commented on this pivotal development:
“As a Dutch SME, FKO faced challenges in scaling its internal sourcing operations. By integrating with the NXT Platform and utilizing our hub in India, they have not only enhanced their international sourcing capabilities but also opened the potential to explore sales and distribution in over 30 markets where NXT is present. We are excited to welcome more brands and manufacturers to our platform, offering a total infrastructure solution that meets their sourcing and distribution needs.”
 
For further information on the NXT Multi-Market Distribution Platform, please contact NXT at our offices in Amsterdam or New York.  
 
NXT Head Offices
New York: +1 (0)718 865 2074 

Amsterdam: +31(0)20 237 3000 
Email: s.kok@nxt-group.com
 
About Fire Knock Out (FKO) 
Fire Knock Out (FKO) is a Dutch company specializing in fire prevention agents. Their innovative solutions are widely used in commercial real estate buildings, providing robust fire safety measures that protect assets and lives.
 
About the NXT GROUP  
NXT GROUP is a leading Multi-Market Distribution platform offering comprehensive sourcing, procurement, and distribution solutions. With a presence in over 30 markets, NXT supports brands and manufacturers in scaling their operations globally. 
 

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We are thrilled to celebrate the 10th anniversary of NXT TRADE’s operations in Turkey. A decade ago, our founder, Michael Westenberg, launched the first sourcing, shipping, and sales operations for European partners in the Turkish market. This initiative has evolved into the NXT Multi-Market Distribution (MMD) Platform, now with a presence in four economic regions and a reach into over 30 markets.

A Vision Realized

In 2013, Michael Westenberg and Paul Daily, Managing Director of the Irish Casings Company (ICC), forged a groundbreaking partnership to introduce innovative solutions to the Turkish market. Utilizing the NXT TRADE trading house in Turkey, ICC pioneered in procuring, repacking, exporting, and shipping meat offal products from Turkish meat processing companies to various destinations in Africa and Asia.

That same year, Van Dijk Flora, a company within the Dutch Flower Group, began using the NXT TRADE trading house in Istanbul. This partnership enabled the compliant import from the Netherlands and distribution of fresh flowers and pot plants to the Turkish discount retailer A101.

Reflections and Future Vision

Reflecting on this journey, Michael Westenberg says “I always had this vision of creating a distribution organization that would add value to the value-chain of any brand or manufacturer. Today, I am incredibly grateful that large SMEs like ICC and the Dutch Flower Group entrusted us with managing their value chain in the Turkish market. These initial partnerships were a clear indication that we were onto something new and innovative. I cherish the past because it allowed me to build our international Multi-Market Distribution Platform and develop our Future Value Creation capability, demonstrating that real value is created by eliminating obsolete middlemen from the value chain and charging trading services for the activities performed and value created.”

Looking Ahead

As we celebrate this milestone, we remain committed to our mission of delivering innovative, efficient, and value-driven solutions to our partners. The trust and collaboration we’ve built over the past decade fuel our ambition to continue expanding and enhancing our services.

For European and USA companies looking to access markets in Europe, the Middle East, or Asia-Pacific, NXT’s MMD platform offers a comprehensive Value-Chain Solutions.

Interested parties are encouraged to contact Mr. Michael Westenberg or Mr. Susan Kok at NXT’s Head Office in New York or Amsterdam.

NXT Head Offices:

New York: +1 (0)718 865 2074
Amsterdam: +31(0)20 237 3000

The post Celebrating 10 Years of NXT TRADE in Turkey appeared first on NXT Group.

In 2023 Bart Beekhuizen and Michael Westenberg forged a partnership with a clear mission: to empower more European brands to expand their business on Amazon globally. Together, their companies are offering more than just a software solution or agency services, they are enabling brands to launch on Amazon outside traditional European markets.

Their first collaborative effort was the successful launch of Bart’s brand partner, Scheepjes, in the Turkish market. Scheepjes, a prominent Dutch SME and a leading player in the arts and crafts category, recognized the growing global demand for arts and crafts and the unparalleled reach of Amazon.

A Strategic Move Organic Growth and Future Plans

Bart’s companies, BBG and 1P, have been managing the Amazon vendor supply chain in Europe for Scheepjes for several years. This experience made the trial launch of Scheepjes products in one of NXT’s home markets, Turkey, a logical next step.

The launch involved several key steps:

1. Onboarding: Over 300 SKUs were integrated into NXT’s ERP systems.

2. Importation: The products were physically imported into Turkey, activating B2C and D2C value chains. In Amazon terms, FBM and FBA supply solutions.

In April 2024, Scheepjes products were successfully launched on Amazon.com.tr (Amazon Turkey). With minimal campaigning, sales orders began to develop organically, signaling a strong demand for arts and crafts in Turkey.

Organic Growth and Future Plans

Today, sales volumes for Scheepjes in Turkey are growing organically. Both the BBG and NXT-teams are now planning the next steps: making Scheepjes products available through omni-channel distribution in Turkey and potentially expanding into the Middle East.

Exciting Developments Ahead

Bart and Michael’s partnership is just beginning, with more exciting projects on the horizon. Stay tuned for further updates as they continue to innovate and expand Dutch brands internationally.

For European and USA consumer brands looking to expand their sales on Amazon on a global level, while keeping in control, NXT’s Multi-Market Distribution platform offers comprehensive Amazon Value-Chain Solutions. Interested parties are encouraged to contact Mr. Michael Westenberg or Ms. Susan Kok at NXT’s Head Office in New York or Amsterdam.

NXT Head Offices

New York: +1 (0)718 865 2074
Amsterdam: +31(0)20 237 3000

Stay tuned for more updates as we continue to expand our NXT eCOM platform and reach and empower brands in exploring the boundaries of their Amazon reach around the globe.

The post Launching Dutch Brand Scheepjes on Amazon Turkey appeared first on NXT Group.

At the end of 2023, Ausnutria Dairy Ingredients BV (ADI) entered a groundbreaking partnership with the NXT Multi-Market Distribution (MMD) platform. This collaboration enables the Dutch leading goat milk company to tap into the Indian market through NXT TRADE’s APAC trading house in Bangalore, India.

A track record in ingredients

Since 2007, NXT TRADE has been a significant player in supplying European bulk goods and ingredients to the Indian industry. With a robust network and extensive reach, NXT TRADE is well-positioned to support ADI in this venture. The partnership focuses on providing ADI with essential Value-Chain solutions, including boots-on-the-ground support, to commercially activate this new market.

NXT’s primary goal is to ensure compliant import procedures and manage all import, sales and distribution transactions for ADI in India. This involves supplying dairy ingredients and protein in bulk to major food processing companies across the country.

The Partnership

The initial phase of the partnership, which began in December 2023, concentrated on navigating the import and regulatory landscape. By April 2024, the NXT team launched a commercial Go-to-Market strategy to implement a local sales approach and gather market feedback on ADI’s value proposition.

“We are excited about the partnership with ADI and the opportunities it presents for expanding our footprint in the Indian market. NXT’s expertise and established network are valuable assets for ADI in this new venture,” said Michael Westenberg, Founder of the NXT Group of Companies BV.

For European and USA ingredient producers looking to access markets in Europe, the Middle East, or Asia-Pacific, NXT’s MMD platform offers a comprehensive Value-Chain Solutions. Interested parties are encouraged to contact Mr. Michael Westenberg or Mr. Susan Kok at NXT’s Head Office in New York or Amsterdam.

NXT Head Offices:

New York: +1 (0)718 865 2074
Amsterdam: +31(0)20 237 3000

Stay tuned for more updates as we continue to expand our market presence and bring high-quality dairy ingredients to new regions.

The post Ausnutria Partners with NXT to Enter Indian Market appeared first on NXT Group.

In a groundbreaking collaboration Dutch entrepreneurs Bart Beekhuizen and Michael Westenberg have joined forces to address the challenges faced by consumer brands seeking to establish a robust international business on Amazon.

Recognizing the struggles many consumer brands encounter in building a strong presence on and supply-chain to the e-commerce giant, the entrepreneurs have combined their expertise to create a one-stop solution for international Amazon success.

Until mid-2022 they independently observed the difficulties brands faced in navigating the complexities of Amazon. Brands often found themselves grappling with the intricacies of building and maintaining a solid business on the platform, while consultants offered expertise without truly fostering sustainable growth.

With his NXT GROUP, the leading Dutch market expansion services provider, Michael Westenberg aims to provide consumer brands with the opportunity to achieve not just international but global Amazon brand presence. His company focuses on building brand presence, offering supply capabilities and finely-tuned distribution possibilities through the NXT eCOM platform.

On the other hand Bart Beekhuizen and his team at “Better Be Goods & 1P Trading” specialize in managing Amazon Vendor operations on an international scale, particularly in selling to Amazon.

An encounter on LinkedIn brought them together. Over lunch Beekhuizen and Westenberg discovered that their minds and visions aligned closely. Fast forward to today, and their organizations, NXT eCOM and BBG, are in the process of evolving into strategic partners. This unique partnership combines BBG’s Amazon Vendor specialization with NXT eCOM’s Amazon Seller skillset and international value chain connected to 11 Amazon platforms, with more on the horizon.

The collaboration promises a win-win situation for European and US consumer brands aiming to build a sustainable international Amazon business. Brands seeking a specialist partner to handle their online sales can entrust their business to this dynamic duo.

More than a year into their partnership, Beekhuizen and Westenberg are open to discussions with brands eager to establish or scale their presence on Amazon in various regions, including Europe, Turkey, India, Australia, Japan, and the U.S. They emphasize that while advice is freely given, brands looking to join their platform organization should be prepared to activate at least three Amazon Market Places and have the ambition to handle a minimum of 15,000 orders per year.

For brands aspiring to achieve a global Amazon presence and work with two industry experts who genuinely understand the landscape, Bart and Mike are ready to talk, give their unbiased advise, listen, and help catapult brands to unprecedented heights in the e-commerce world.

Those who are seeking more information about the U.S. market and the cutting-edge market access the NXT eCOM Virtual Distribution Platform can provide, are encouraged to connect with:

NXT eCommerce Solutions Europe B.V.

Michael Westenberg
CEO
m.westenberg@nxt-group.com

Ms. Susan Kok
Key Account Manager Brands
s.kok@nxt-group.com

Amsterdam office: +31 (0)20 237 3080
New York office: +1 (0)718 865 2074

The post Dutch Entrepreneurs Join Forces to Revolutionize Global Amazon Presence appeared first on NXT Group.

As a testament to the strong and enduring partnership NXT and CPM, its U.S. technology & equipment partner, recently made a road tour across India. The collaboration, initiated in 2019 to cultivate the Indian market, has now entered its fifth year, marked by a proactive approach to market engagement and strategic planning.

Leadership teams from both companies were visiting key locations in Bangalore, Gujarat, and Delhi. The primary objectives were to connect and understand the evolving Indian market dynamics, engage stakeholders, and outline the future trajectory of their collaboration.
Michael Westenberg, founder and CEO of the NXT GROUP, emphasized the significance of the initiative. “The tour was all about connecting with the market, stakeholders, and planning the future,” he said. He highlighted the pivotal role played by this tour in fortifying relationships and strategizing for the years ahead.

During the tour it became apparent that the Indian biomass market is undergoing robust development. The latest regulatory advancements now permit the export of pellets made from agro residue-based biomass, such as nut shells, rice husk, paddy straw, etc. This is a significant milestone for the industry.

The tour also shed light on the concerted efforts by both public and private stakeholders to promote awareness about biomass processing and facilitate the local development of biofuels. “These developments signify that the market is gradually maturing,” Westenberg noted, pointing to the positive signs of growth and evolution in the industry.

Looking forward, NXT and CPM are poised to enhance their partnership in India, ensuring that their expanding user base receives the best value proposition both now and in the future. This commitment underscores their dedication to staying at the forefront of technological advancements and industry trends.

For those seeking more information about CPM’s cutting-edge processing equipment for compound feed, biomass, oilseed, and waste, the area sales management team is readily available for inquiries. As the partnership continues to thrive CPM, the world’s largest manufacturer of pellet mills, and NXT, the leading market expansion services provider, remain steadfast in their mission to contribute to the flourishing landscape of biomass processing and biofuel development in India.

NXT Technology & Equipment

Prasad Malagavi
Area Sales Manager – India
p.malagavi@nxt-group.com

Okan Yunusoglu
Area Sales Manager – Turkey
o.yunusoglu@nxt-group.com

The post NXT and CPM Strengthen Partnership during India Road Tour appeared first on NXT Group.

In 2022 the platform successfully expanded its organization facilitating European brands’ access to and presence on Amazon marketplaces in key countries, including Germany, the Netherlands, Italy, France, Spain, Turkey, and India. Building on this success, the platform set its sights on establishing the NXT eCOM hub and trading house function in the United States for 2023, with plans to integrate the Amazon US marketplace into its extensive network.

CEO Michael Westenberg of NXT GROUP emphasized that, the expansion is fueled not only by the goal of connecting with Amazon US but also by the growing consumer demand and the persistent drive to optimize supply and value chains within NXT eCOM.

In the third quarter of 2023, NXT eCOM strategically focused on expanding its Virtual Distribution footprint two key markets: India and the United Kingdom.

India:
As the second largest Amazon marketplace globally, with over 350 million visitors per month, establishing a robust presence in the Indian online ecosystem is crucial. Addressing the challenges of regional disparities in product availability, Ms. Amruta Shanbhag, NXT eCOM’s regional finance manager, highlighted the needed expansion of fiscal footprints across five important Indian states. This move allows NXT eCOM to activate Amazon FBA stock positions in six key regions, directly enhancing product availability and reaching a broader Indian consumer base.
Amazon launched in India in 2013 and the country has recently surpassed the U.K. and Germany marketplaces to became the second largest one in terms of the number of sellers.

United Kingdom:
The aftermath of Brexit posed challenges for European mainland brands accessing the U.K. market due to imposed customs regulations. However, Michael Westenberg emphasized that the demand for European products in the U.K. remains robust. To address this, NXT eCOM took the initiative to establish a fiscal footprint in the UK, streamlining local stock management possibilities.
As of October 2023, European brands can access NXT eCOM’s Virtual Amazon Distribution network in the United Kingdom, providing a hassle-free alternative for brands looking to re-enter the UK market without dealing with customs complexities.

Is this the culmination of NXT eCOM’s growth? Michael Westenberg firmly states, “No.” The company’s commitment to global Amazon presence and dominance remains unwavering. As one of their esteemed partners aptly puts it, “together, we are going for global Amazon presence and dominance.” NXT eCOM is prepared to brings it’s Virtual Logistics and Distribution capabilities wherever Amazon takes them, ensuring a continuous expansion to meet the evolving needs of the global e-commerce landscape.

If your brand would like to improve and grow its business on Amazon, and you would like to jump on the NXT eCOM platform, feel free to connect with us!

NXT eCommerce Solutions Europe B.V.

Michael Westenberg
CEO
m.westenberg@nxt-group.com

Ms. Susan Kok
Key Account Manager Brands
s.kok@nxt-group.com
Amsterdam office: +31 (0)20 237 3080
New York office: +1 (0)718 865 2074

The post NXT eCOM Expands its Virtual Amazon Distribution Network appeared first on NXT Group.

Since 2019, the NXT TECH organization has been at the forefront of creating awareness among Indian stakeholders about the advantages of producing and supplying biomass pellets to large industries, power corporations, and export markets. The company’s rapidly growing installed base of biomass pellet processing installations has provided valuable insights and know-how, which NXT TECH is eager to share with the Indian market.

Victor Eveleens, director of NXT TECH in India, emphasized the crucial role of collaboration in realizing the full potential of the Indian biomass sector. “The Indian market can only become a biomass powerhouse if all stakeholders align with the benefits of the biomass sector in the renewable energy transition,” said Eveleens. He highlighted the importance of raising awareness and fostering collaboration among various industry players to create a cohesive and strategic coalition.

To achieve this objective, NXT TECH has partnered with Agrifed, a renowned agriculture marketing and processing cooperative federation that works on raising awareness about biomass as well. Agrifed’s extensive experience and influence in the biomass sector makes it an ideal partner for NXT TECH’s mission to align stakeholders and drive the growth of the biomass pellet industry.

The collaboration aims to provide support to biomass pellet producers in northern India through shared knowledge, resources, and strategic initiatives. By pooling their expertise, NXT TECH and Agrifed intend to create a unified front that will propel the Indian biomass sector towards becoming a significant contributor to the country’s renewable energy landscape.

This partnership between NXT TECH India and Agrifed marks a crucial step in advancing sustainable energy solutions and fostering collaboration within the Indian biomass industry. As the world continues to prioritize renewable energy sources, initiatives like these play a vital role in shaping the future of India’s energy sector.

Those who are seeking more information about the Indian biomass market and the cutting-edge technologies that NXT TECH can provide, are encouraged to connect with:

NXT Technology & Equipment Pvt. Ltd.

Mr. Victor Eveleens
Director
v.eveleens@nxt-group.com

Mr. Prasad Malagavi
Area Sales Manager
p.malagavi@nxt-group.com
+91 (80) 61429056

The post NXT TECH India and Agrifed Boost Biomass Pellet Production appeared first on NXT Group.